SWOT analysis
This workshop is designed to support RDI project teams in understanding the internal and external factors crucial for the successful commercialization of their innovations or Key Exploitable Results (KERs).
SWOT analysis
Markets and Commercialization
Workshop
1-2 h
10-15
SWOT analysis
This workshop is designed to support RDI project teams in understanding the internal and external factors crucial for the successful commercialization of their innovations or Key Exploitable Results (KERs).
The purpose of this workshop is to support RDI teams in understanding the internal capabilities and external environment for their innovations or Key Exploitable Results (KERs). The SWOT analysis provides a comprehensive view by examining the strengths, weaknesses, opportunities, and threats. This analysis builds on insights gained from the market and competitive landscape analysis workshops, helping to develop robust business ideas or business cases for the commercial exploitation of innovations. Additionally, a SWOT analysis can be conducted specifically for analyzing competitors as follow-up work for the competitive landscape analysis.
In this workshop, you will:
Project/RDI representatives and diverse stakeholders and partners already familiar with the theme from academia and industry (e.g., business development professionals, marketing teams, innovation managers). Ensure a mix of perspectives, expertise, and roles within each sector. Works best with a group of 10-15 participants.
By conducting a thorough SWOT analysis and developing a strategic action plan, the RDI project can better exploit its key results, enhancing innovation uptake, market success, and overall impact. This process helps identify strengths to leverage, weaknesses to address, opportunities to seize, and threats to mitigate, ensuring a more resilient and proactive approach to innovation exploitation.