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Persona Tool

Markets and Commercialization

Workshop

1-2 h

6-8

Persona Tool

The Persona tool helps analyze and categorize end-users or stakeholders, ensuring that solutions and strategies are human-centered and tailored to real needs.

Purpose

To deeply understand users’ needs, frustrations, and motivations to inform and improve the design of products, services, or processes.

Participants

  • Designers, strategists, or team members with knowledge of the target audience.
  • Optional: Stakeholders or user representatives.
  • Recommended group size: 6–8 participants.

Steps to take:

Organize a 1-2 hour workshop with necessary participants.

  1. Preparation:
    • Collect data about users (e.g., surveys, interviews).
    • Share the purpose of creating personas with participants.
  2. Persona development:
    • Map demographics, motivations, and frustrations.
    • Draft a narrative (bio) to bring the persona to life.
  3. Discuss traits and needs:
    • Brainstorm goals, tasks, and decision-making factors.
    • Highlight pain points and barriers to success.
  4. Validate and finalize:
    • Align assumptions with real data and insights.
    • Document the persona for team use.

Next Steps

  • Use the persona in design and development decisions.
  • Use the persona in the Value Proposition Canva.
  • Update personas regularly to reflect evolving user needs.

Expected Impacts

  • Improved alignment between user needs and solutions.
  • Enhanced collaboration and focus within the team.
  • Better engagement with end-users or stakeholders.

Tips for the Organiser

  1. Clear communication: Share the purpose and agenda of the session.
  2. Facilitator expertise: Include a skilled moderator if possible.
  3. Visual clarity: Use templates or visual aids to make personas engaging.
  4. Time management: Allocate sufficient time for each step.
  5. Follow-up plan: Ensure that personas are integrated into team strategies.
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