Market Analysis
This workshop is designed to support RDI project teams in understanding the market dynamics crucial for the successful commercialization of their innovations or Key Exploitable Results (KERs).
Market Analysis
Markets and Commercialization
Workshop
2-3 h
10-15
Market Analysis
This workshop is designed to support RDI project teams in understanding the market dynamics crucial for the successful commercialization of their innovations or Key Exploitable Results (KERs).
The purpose of this workshop is to support RDI teams in understanding the overall market environment, including size, growth, segmentation, and trends for their innovations or Key Exploitable Results (KERs). The workshop focuses on broader market dynamics, trends, and segmentation. This sets the stage for understanding the overall market environment. By using dedicated canvas, participants will analyse the market size, segmentation, and trends. This analysis will help in developing robust business ideas or business cases for the commercial exploitation of their innovations.
In this workshop, you will
Project/TRI representatives and diverse stakeholders and partners already familiar with the theme from academia and industry (e.g. business development professionals, marketing teams, innovation managers). Ensure a mix of perspectives, expertise, and roles within each sector. Works best with a group of 10-15 participants.