Analysis of the Operating Environment
This workshop is designed to assist Research, Development, and Innovation (RDI) projects in assessing and understanding the external macro-environmental factors that influence their commercial exploitation efforts. Participants will utilize the PESTEL framework to identify and analyse Political, Economic, Social, Technological, Environmental, and Legal factors that impact their projects. The insights gained will be used to develop robust business ideas or business cases, focusing on the effective commercialization of innovations or Key Exploitable Results (KERs).